Sales & Distribution

Sales & Distribution Consulting

Do you know where your growth opportunities lie—but need a clearer route to market and a stronger sales and distribution engine to capture them?

Turn Market Opportunity into Sustainable Revenue Growth

Growth does not come from sales targets alone. Organizations need a clear understanding of the market and its customers, a compelling proposition, effective routes to market, productive distribution channels and disciplined sales execution.

The Commercial Growth Journey

Market to Customer Value

Market
Customer
Proposition
Go-to-Market
Sales Engine
Revenue
Customer Value

UNDERSTAND THE MARKET

Our Sales & Distribution Consulting Approach

One Connected Consulting Journey

01

UNDERSTAND THE MARKET

Market, customer and competitor insight

02

FIND GROWTH

Prioritized revenue opportunities

03

WIN THE MARKET

Go-to-market, channel and distribution strategy

04

BUILD THE SALES ENGINE

Organization, process, CRM and capability

05

GROW CUSTOMER VALUE

Key accounts, retention and expansion

06

IMPROVE COMMERCIAL PERFORMANCE

Pricing, productivity and governance

Our Sales & Distribution Consulting Services

01 Understand the Market

Build an evidence-based understanding of the market and its customers.

Better sales and distribution decisions begin with a clear understanding of the market. Infinigent helps organizations assess market potential, customer needs, competitive dynamics, and the channels through which customers buy.

SERVICES INCLUDE

  • Market intelligence, assessment, sizing and attractiveness analysis
  • Industry dynamics and market-trend assessment
  • Customer research, insights, needs and buying-behaviours analysis
  • Customer segmentation and ideal customer profile definition
  • Competitive and channel landscape analysis 
  • Market opportunity identification and commercial due diligence

Identify and prioritize the most attractive opportunities for revenue growth.

Not every opportunity deserves the same level of investment. We help organizations identify where growth can come from and determine which customers, products, channels and geographies should receive priority.

SERVICES INCLUDE

  • Market and revenue-growth assessment, including growth-pocket identification
  • New customer, segment, product and proposition opportunities
  • New market, geographic and channel expansion opportunities
  • Existing-customer growth and wallet-share analysis
  • Growth opportunity prioritization and revenue-growth strategy

Build the strategy and channels required to reach and acquire priority customers.

A growth opportunity becomes valuable only when the organization can reach the right customers effectively. We design practical go-to-market, customer-acquisition, channel and distribution models that translate market opportunity into reach, availability and sales.

SERVICES INCLUDE

  • Go-to-market, market-entry and launch strategy
  • Customer value proposition and market positioning
  • Customer-acquisition strategy and economics
  • Lead generation, prospect qualification and conversion-funnel design
  • Route-to-market, channel and distribution strategy
  • Distributor and dealer models, channel coverage and economics
  • Channel-partner selection and evaluation, incentives and productivity

Build the organization, processes and capabilities required for consistent sales execution

Sustainable revenue growth requires more than individual sales effort. We help organizations build the structures, processes, tools, performance disciplines and capabilities required for scalable sales execution.

SERVICES INCLUDE

  • Sales strategy, sales model and organization design
  • Sales roles, structures, spans, territories and coverage
  • Sales capacity, workforce deployment and target setting
  • Sales KPIs, dashboards, forecasting, governance and performance reviews
  • Sales process, funnel, lead management and sales hand-offs
  • Pipeline management and effective CRM utilization
  • Consultative selling, negotiation and account-management capability
  • Sales leadership development and coaching

Strengthen customer relationships and increase the long-term value of every account.

Growth also depends on retaining valuable customers and expanding existing relationships. We help organizations strengthen strategic accounts, improve customer retention and identify opportunities to increase customer and account value.

SERVICES INCLUDE

  • Strategic and key-account identification
  • Key-account management strategy and account planning
  • Customer and stakeholder relationship mapping
  • Customer-retention strategy and churn analysis
  • Customer-experience improvement
  • Cross-selling, up-selling and customer-expansion opportunities
  • Customer profitability and share-of-wallet analysis
  • Customer lifetime-value improvement

Strengthen the commercial disciplines that support profitable and sustainable growth.

Sustainable growth requires clear performance visibility and strong commercial discipline. We help organizations improve pricing, margins, sales productivity, channel effectiveness, forecasting and accountability.

SERVICES INCLUDE

  • Pricing and commercial strategy, architecture and positioning
  • Discounting, margin management and commercial terms
  • Sales-productivity improvement and sales/channel ROI
  • Channel effectiveness, distributor economics and cost-to-serve
  • Commercial KPIs, dashboards, performance reviews and revenue forecasting
  • Commercial governance, revenue ownership and accountability

Sales and Distribution

Sales and Distribution

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The Impact Of Sales & Distribution consulting

Clearer Growth Direction
Stronger Market Coverage
More Productive Sales Execution
Better Channel Performance
Greater Customer Value
Profitable Revenue Growth

Stronger Market Execution. Better Sales Performance. Greater Customer Value. Sustainable and Profitable Growth